Sarah Lazarovic is a creative director, writer, and marketing strategist. She has worked with non-profits, city agencies, and environmental organizations, towards positive change through behaviourally-informed marketing. From creating the first kids brand for the Toronto Public Library to managing complex integrated campaigns, she works to inspire awareness and action.
In 2021 she launched Talk Climate to Me, a free climate education experience that will train more than 1,000 women in Canada and the United States.
Prior to her work in marketing, Sarah was a journalist and illustrator for more than a dozen years, working for publications including The Toronto Star, The Globe and Mail, Behavioral Scientist, and others. In 2014 she published the book A Bunch of Pretty Things I Did Not Buy, a visual essay about consumerism. She writes a quarterly sustainability column for Yes! Magazine, and her climate comics and charts appear all over the world.
I forced myself to skip coffee when I forgot my reusable mug. I refused all takeout waste. Use a plastic straw? Over my parched body. It's not that these efforts weren't important. But they were, in a word, small. In recent years I've done the carbon math (you can calculate your own footprint using a number of free online...