Dancing. Lip-syncs. Financial tips. Meet TikTok's money influencers.
Written by Anita Saulite

Thursday, September 9th, 2021

If you're under 30 and have a phone, TikTok probably needs no introduction. The fast-growing video-sharing app has become a dominant cultural force.

But it's not all fun, games and lip-syncs. You can get financial pointers there too, often doled out with humour and meme-worthy dance moves.

To sort through the 4.5 billion views of videos with the #personalfinance hashtag, we've turned the spotlight on a few popular Canadian influencers.

"The reason so many millennials and gen Zs are turning to TikTok for financial info is because they are finding easy, relatable content," says Ellyce Fulmore, aka Millennial Coach.

"They also want to learn in a way that makes sense to them and that they can easily digest and apply to their life."

Of course, it's prudent to do your research before making any significant change to your finances, so perhaps the most important piece of advice to keep in mind when sifting through money content on TikTok is to take any of it with a grain of salt.

Here we've provided a selection of pointers from a few Canadian creators, to show some of the range of advice and personal styles you might encounter.




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