We’re committed to delivering best-in-class, simple banking experiences for our Clients. Part of how we do that is through data and analytics that allow us to provide innovative, personalized services, while also protecting our Clients and ourselves against fraud, financial crime and risk. At the core of all of this is our commitment to ensuring the responsible and ethical use of technologies, data and Client information.
We’ve created this Data Ethics Commitment to help ensure that we’re safeguarding our Clients’ data and using it for their benefit throughout the full data lifecycle. Our practice is guided by the following Data Ethics Principles: