She Turned Her Love of Soccer into a Side Hustle
Written by Renee Sylvestre-Williams

Friday, June 29th, 2018

Sonja Cori Missio calls herself an Udinese sufferer (because they finished the season in 14th place) and jokingly calls herself the future president of FIFA (Fédération Internationale de Football Association). If you haven't guessed it yet, Missio loves soccer.

Her love of the sport has led her to a freelance sportswriting side hustle including co-founding the publication Unusual Efforts, which looks at soccer from a female perspective. It's also given her the opportunity to travel.

She's done multiple trips to Montreal and Columbus for Toronto FC and several weekend trips to various parts of Europe for an Italian publication. "I've seen Champions League games, Europa Games, regular league games, and friendlies where I've bought match tickets from Canada first, and then plane and accommodation second," she says.

A Soccer Side Hustle

Since Unusual Efforts began publication, it's also become a place where female sports fans can connect and start their sportswriting careers—not only for Unusual Efforts but for other sports publications.

"One girl came to [Unusual Efforts] because she was interested in sports journalism specifically the Spanish teams," says Missio over a glass of wine. "So instead of saying, 'write for Unusual Efforts,' I knew an editor who was looking for women who can write about soccer, so I sent her straight to him. Now she's working for [Spanish publication] Marca, on their English-language publication."

A Stepping Stone for Women in Sports

Recruiters usually make money but right now Unusual Efforts doesn't take a cut from any of the writers they help. Instead, the publication relies on anonymous donors, monthly donations from their Patreon account, and a seed round of $25,000. That has allowed them to pay their writers $25, which Missio admits is a small amount.

"We publish but we also offer mentorship, advice for people and at the end of the day, help people obtain real, sustainable jobs to help future careers."

Starting Your Side Hustle

It feels like everyone has a side hustle so there are many resources to help you get started. Here are some tips from Missio:

  • Define your goals. Missio and Schlewitz have a three-year plan for Unusual Efforts and know what they want to achieve during that time.
  • Take advantage of technology. Missio loves cloud-based word processing because it lets her work anywhere, at any time.
  • Know your elevator pitch for the right crowd and be ready to pitch at any moment. You never know when an opportunity may appear.
  • Get ready to work. Building a viable side hustle takes time and energy on top of a full-time job. Missio said that doing both jobs meant giving up a bit of sleep to ensure success.

Future Plans

While Missio and Schlewitz continue to help budding sports writers find paying work, they have plans for Unusual Efforts.

"Truth is, online journalism is so rocky right now we don't know if print journalism is going to stay," Missio says.

They plan on increasing their roster of writers, producing more soccer content and moving into podcasts. They also want to be known as an incubator and the place for organizations to go when they want new women writers.

World Cup Watching

Missio is obviously watching the World Cup this year. "Every Swiss game, and I've already booked off work, I will be watching with the Swiss Club of Toronto at The Rushton at St. Clair and Bathurst. The English games I will try to watch with my ex-pat boyfriend, and when I can, the random game with my dad."

In the short term, Missio plans on enjoying the World Cup as well as writing about the sport, even if the Italian soccer league isn't doing too great these days. Hope springs eternal when you're a soccer fan.


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